Only around 1% of international visitors to Japan go to Toyama. The Prefectural Government wants to raise awareness of Toyama as a travel destination and the region’s rich craft heritage. Now in my third year representing Toyama Prefecture, coverage has been achieved in the UK, France, Germany, Australia, and Norway. Click the links to see some examples:

Wanderlust - Off-the-beaten-path Japan: Where to go in Toyama Prefecture

New York Times - 52 Places to Go in 2025 featuring Toyama

Times LUXX (UK) - On Japan's artisan trail

KNB TV - 【富山のものづくり】巨大しめ縄　中東の高級ホテルに

The Times (UK) - Japan’s secret sushi and sake hot spot

The Telegraph (UK) - Exploring Toyama, the hidden slice of rural Japan just two hours from Tokyo

designboom (international) - a 120-year-old japanese farmhouse is revived as an art hotel infused with local culture

TEMPURA (France) - Toyama: Les vertus de la terre

Sydney Morning Herald (Australia) - Best new buildings of 2023: Traveller's 10 must-visit architectural marvels

ICON (UK) - The Rhythm of Toyama

National Geographic Traveller (international) - From sea to plate in Toyama

TTG (UK) - The Japanese region that hopes to tempt travellers from the Golden Route

The Australian - The little-known Japanese gem two hours from Tokyo

Influencer visit by model & actress Iris Law - Christmas in Toyama

From 2023 to 2025, I have worked with Tokyo Tourism to highlight the city through two key angles: art and culture, and campaigns showcasing Tokyo as a welcoming destination for all travellers, with a focus on LGBTQ+ visitors.

My work with Tokyo has included organizing a press conference in London for Tokyo Tourism in February 2023, featuring Tokyo Governor Yuriko Koike as the guest speaker. Click the links for examples of coverage generated for Tokyo:

OutThere - What’s your Tokyo vibe?

Attitude - Tokyo’s gay district is full of surprises

Attitude - Tokyo LGBTQ+ nightlife guide: Party hotspots and peaceful retreats

Attitude - Tokyo unfiltered: an LGBTQ+ guide to the city’s best offerings

designboom - Tokyo art scene: must-see openings in 2023-2024

TTG Luxury - Back on track: new ways to experience Tokyo as Japan gets back to business

The Sunday Times - How to see the best new bits of Japan before anybody else

Selling Travel - Tokyo City to host first agent event since 2019

Influencer @purpurpurpur - Tokyo Tourism: first campaign in three years

Opened in 2020, for Pantechnicon I produced an ongoing programme of social, cultural experiences designed to build a community around the brand and create storytelling opportunities. Examples of coverage:

• Wallpaper* - Satoshi Kawamoto’s botanical art meets Nordic-Japanese dining at Sachi

• Attitude - Meet Kodo Nishimura: The man, the monk and the make up artist

• PEN - 日本×北欧がロンドンで人気!　今年のクリスマスギフト選びは複合施設「パンテクニコン」で決まり。

• The Japan Times - Nordic exposure: Pantechnicon celebrates the synergy between Japanese & Scandinavian design

• Panasonic - Air quality: A key element for creating spaces that make you feel at home

• Art Rabbit - Pantechnicon destination page and pages for various Japanese cultural events I curated, planned, and hosted at Pantechnicon.

• Embassy of Japan - listings for various events I organized at Pantechnicon. e.g. Gunma sake dinner.

Wondertrunk & co. are a full-service, Japan-based DMC sharing new perspectives on Japan. The company creates travel experiences that combine Japan’s must-see highlights with undiscovered destinations. Services for wondertrunk have included managing the company’s Instagram account during 2020 and 2021, difficult years when Japan was closed to tourism, and media coverage such as:

TEMPURA (France) - Niigata: Quand fond la neige

National Geographic Traveller - Finding balance on a nature pilgrimage with Japan's Yamabushi mountain priests

Telegraph - Why now is the perfect time to visit Asia

Vanity Fair - Thatch the Spirit - the rising value of traditional Japanese craftsmanship

TEMPURA (France) - Fukuoka manière de vivre

The Agency for Cultural Affairs, Government of Japan, ran a cultural promotion project called CULTURE GATE to JAPAN with contemporary art installations at international airports and cruise terminals in Japan in 2021 and 2022. Examples of coverage:

• designboom - CULTURE GATE to JAPAN is destined to digitally unravel Japanese culture

• Wallpaper* - Culture Gate to Japan offers a portal to the country’s creative talent

• Wanderlust - CULTURE GATE to JAPAN: discover the inspiration behind the exhibitions

The International KOGEI Award in TOYAMA 2020 was an open-call international exhibition. I was commissioned to promote the competition internationally to attract entries. Sixty pieces of coverage were achieved resulting in 709 candidate work from artists, craftspeople, and designers from 62 countries and regions being submitted for screening for this exhibition.

• Find out more on the Toyama Prefectural Museum of Art & Design’s website.

• The Grand Prize Winner was Gareth Neal Studio, London.