Representation, PR, Marketing
Almost three decades of experience spent working with, studying, and living in Japan, provides me with a solid knowledge base for unlocking Japan's storytelling potential with strategic PR and marketing campaigns. With extensive connections and cross-cultural communication skills, I can act as an international representative, generating widespread coverage and capturing the interest of global audiences. My goal is to unleash the captivating stories of Japan and help brands and destinations reach new international markets.
Below are examples of coverage I’ve recently produced for clients:
Case studies
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TOYAMA
Only around 1% of international visitors to Japan go to Toyama. The Prefectural Government wants to raise awareness of Toyama as a travel destination and the region’s rich craft heritage. Now in my third year representing Toyama Prefecture, coverage has been achieved in the UK, France, Germany, Australia, and Norway. Click the links to see some examples:
Times LUXX (UK) - On Japan's artisan trail
The Times (UK) - Japan’s secret sushi and sake hot spot
The Telegraph (UK) - Exploring Toyama, the hidden slice of rural Japan just two hours from Tokyo
designboom (international) - a 120-year-old japanese farmhouse is revived as an art hotel infused with local culture
TEMPURA (France) - Toyama: Les vertus de la terre
Sydney Morning Herald (Australia) - Best new buildings of 2023: Traveller's 10 must-visit architectural marvels
ICON (UK) - The Rhythm of Toyama
National Geographic Traveller (international) - From sea to plate in Toyama
TTG (UK) - The Japanese region that hopes to tempt travellers from the Golden Route
The Australian - The little-known Japanese gem two hours from Tokyo
Influencer visit by model & actress Iris Law - Christmas in Toyama
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PANTECHNICON
Opened in 2020, for Pantechnicon I produced an ongoing programme of social, cultural experiences designed to build a community around the brand and create storytelling opportunities. Examples of coverage:
Wallpaper* - Satoshi Kawamoto’s botanical art meets Nordic-Japanese dining at Sachi
Attitude - Meet Kodo Nishimura: The man, the monk and the make up artist
The Japan Times - Nordic exposure: Pantechnicon celebrates the synergy between Japanese & Scandinavian design
Panasonic - Air quality: A key element for creating spaces that make you feel at home
Embassy of Japan - listings for various events I organized at Pantechnicon. e.g. Gunma sake dinner.
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TOKYO
In February 2023, I organized a press conference in London for Tokyo Tourism with Tokyo Governor Yuriko Koike as guest speaker. Click the links for examples of coverage generated for Tokyo:
designboom - Tokyo art scene: must-see openings in 2023-2024
TTG Luxury - Back on track: new ways to experience Tokyo as Japan gets back to business
The Sunday Times - How to see the best new bits of Japan before anybody else
Selling Travel - Tokyo City to host first agent event since 2019
Influencer @purpurpurpur - Tokyo Tourism: first campaign in three years
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WONDERTRUNK & Co.
Wondertrunk & co. are a full-service, Japan-based DMC sharing new perspectives on Japan. The company creates travel experiences that combine Japan’s must-see highlights with undiscovered destinations. Services for wondertrunk have included managing the company’s Instagram account during 2020 and 2021, difficult years when Japan was closed to tourism, and media coverage such as:
National Geographic Traveller - Finding balance on a nature pilgrimage with Japan's Yamabushi mountain priests
Telegraph - Why now is the perfect time to visit Asia
Vanity Fair - Thatch the Spirit - the rising value of traditional Japanese craftsmanship
TEMPURA (France) - Fukuoka manière de vivre
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CULTURE GATE TO JAPAN
The Agency for Cultural Affairs, Government of Japan, ran a cultural promotion project called CULTURE GATE to JAPAN with contemporary art installations at international airports and cruise terminals in Japan in 2021 and 2022. Examples of coverage:
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TOYAMA CRAFT AWARD
The International KOGEI Award in TOYAMA 2020 was an open-call international exhibition. I was commissioned to promote the competition internationally to attract entries. Sixty pieces of coverage were achieved resulting in 709 candidate work from artists, craftspeople, and designers from 62 countries and regions being submitted for screening for this exhibition.
Find out more on the Toyama Prefectural Museum of Art & Design’s website.
The Grand Prize Winner was Gareth Neal Studio, London.
